Is corporate social responsibility good business?

It’s not easy being big.

The ethical challenges facing Apple, one of the planet’s wealthiest corporations, will be explored at the annual Ethics Forum sponsored by CSU Monterey Bay’s schools of Business, and Information Business Ethics Forum will be held March 27Technology and Communication Design. The event will be held from 1 to 3 p.m. on March 27 in the University Center on Sixth Avenue and B Street. Admission is free, but attendees must purchase a $2 parking permit.

How did Apple get so rich? Why do we love Apple and hate Exxon? Is corporate social responsibility good business? In a contest between stakeholders and shareholders, who wins?

The forum’s keynote speaker is Rich Jaroslovsky, an editor-at-large and columnist focusing on consumer technology and digital media for Bloomberg News. He joined Bloomberg after a long career at The Wall Street Journal, where he was White House correspondent, national political editor and the founding managing editor of The Wall Street Journal Online. He makes frequent appearances on National Public Radio’s “Morning Edition” program.

Jaroslovsky will talk about how and why Apple has grown so dramatically in a short period of time, and discuss the reverberations that kind of growth has on ethical issues and corporate social responsibility.

Panelists include Dr. Angie Tran, professor of political economy at CSUMB and Fane Opperman, managing director, investments, of the Opperman Financial Group of Wells Fargo Advisors of San Jose. Jaroslovsky will also join the panel.

Jeff Froshman, a lecturer in the university’s School of Business and a local CPA and certified financial planner, will moderate the panel.

The university's annual Social Justice Colloquium will continue to look at this issue on March 28, when a panel will discuss "Corporate Social Responsibility? Workers, Owners and Consumers in the Global Economy." The colloquium is put on by the Division of Social, Behavioral and Global Studies.

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